Steve Mills, marketing adviser, is our guest contributor on SEO leakage.
The rain is only going to get worse as the summer leaves us and winter looms!
It seems that not just the skies have sprung a major leak. We find many owners and managers of small business have also sprung many leaks as well; leaks that are every bit as inconvenient as the rain, but far more costly.
The leaks I am talking about are the ones that allow prospective customers to dribble away.
Leaks in the on-line marketing and specifically in PPC Advertising, E-mail Marketing, Search Engine Optimisation (SEO), Re-Marketing, Banner Advertising and Social Media.
When I started in business in 1995 direct mail was ‘king’ and the best way of getting a marketing message out. Now I can send a marketing message out to over a million people on LinkedIn for free, in less than 10 minutes. The problem is that keeping up to date with modern marketing methods is almost impossible for owners and managers of small businesses.
For example – Let’s take a look at the leak of not being optimised for SEO on Google
What is that costing you?
Wouldn’t it be great if you could not only be on the first page on Google, but you could be all over it? For example, you could be in positions 1, 2, 3, 5, 6, 7, and 9.
What would this be worth to you? Only you know that answer to that! The truth is that you could do this in your niche. If you knew how.
One of the keys is understanding that Google registers web pages and not just websites. In other words, it is possible to get more than your home pages on to the first pages on Google. It is possible to get many pages, blogs and videos on to the first page on Google and in doing so, you could remove your competition.
Getting Google Fit
Getting rated highly on Google is like getting fit. You need to go to the gym on an on-going and consistent basis.
There are many different things that you need to do to get your website Google fit, but one of the easiest things that owners and managers of health/lifestyle stores can do is to ensure that their web-page titles and headlines are SEO compliant.
For example, one of the mistakes I see are websites that have a page called ‘about us’, or ‘our services’. Google has no clue what these pages are about and so may not register them.
Instead of using the above headlines these pages could have been called ‘health store Cork’, or ‘landscape gardening services’. The key is to consider – if you were looking for a website that sells what you sell. What would you type into Google?
So where is the leakage in your SEO?
Leak number one is – not have clear SEO friendly page titles and headlines.
Leak number two is – not have sub-heads that are SEO compliant.
Leak number three is – not have enough text on your pages and not using bold or hyper-linked keywords on the page.
Leak number four is – not having any video on your website. Google loves video, especially if it is a YouTube video.
Leak number five is – not adding alt-tags to any pictures on the page. Google can’t read pictures and alt-tags tell Google what the page is about.
Lead number six is – not having a blog. Google loves content and more specifically it loves ‘new content’ and having a blog is one of the best ways of adding new content to your website.
In summary, be clear on the purpose of your website. Put time and effort into marketing it and dominating Google.
Don’t consider Google as the only place to drive traffic to your website.
We can’t cover all the other leakage areas in one short article. However, we can help you to plug the leaks in your on-line, plug those leaks and build you a fully watertight marketing system.
Watch for leaks and profits will flow!
Steve is the author of four books on marketing and founder of The Results Accelerator Programme www.stevemills.co
Subscribe to his YouTube Channel by clicking here Download his Podcast called RESULTS by clicking here – https://www.spreaker.com/show/2685113