In a highly competitive world, what can you do to stand out and get your buyers to choose your products and services over your competition?
Building a ‘the-customer-is-always-right’ relationship is commendable but not your best source of sales growth.
To grow your business, you need to have a sales team willing and able to have challenging conversations with your customers.
In this ‘challenging customers’ edition of Business Bitesize you will learn, in the time it takes to drink a cup of tea:
- the 3 key ‘challenger’ skills and why one skill is not enough
- the difference adopting the ‘challenger’ approach made to Xerox sales figures
- how unique insights and challenging your customer can bring a massive pay-off for both you and them
You will grow your business and your profits when you and your sales team build ‘challenger’ selling skills to help your customers navigate the maze of complexities they are dealing with.
Simply click here to get access to your copy of Business Bitesize.