Drucker’s Pricing Sins

In his book Managing in a Time of Great Change Peter Drucker writes on the five deadly business sins – avoidable mistakes that will harm the mightiest business. The first and the most common sin is the worship of high margins and of premium pricing as it always creates a market for competitors. And high profit margins do not equal maximum profits. Total profit is profit margin multiplied by turnover. Maximum profit is thus obtained by the profit margin that yields the largest total profit flow and that is usually the profit margin that produces optimum […]

7 ESSENTIAL BUSINESS STRATEGIES

To succeed in business, you need to decide on what strategies to implement depending on circumstances. Decide on which of the following strategies you are going to implement immediately. Be customer orientated Put your customer first and ensure that your service performance is second to none. Never lower your standards. Touch base regularly with your key customers and listen to their suggestions on how you can improve your service.   Focus on planning Prepare a written formal strategic plan where you document what your current position is and where you personally want to be in 5 […]

IMPROVE YOUR COMMUNICATION SKILLS

According to Martin Seligman, the father of positive psychology, how we communicate with people can create an enormous impact on our relationships especially when we use positive, active, constructive communication. At work how do you respond to the question – “can you help me with this problem?” There are four typical types of communication responses.   Active destructive (pointing out negative aspects of the situation): “it’s not really my job to help you and I am extremely busy at present”.   Passive destructive (ignoring the circumstances of the person completely): “I think I will meet John […]

GONE PHISHING – 9 PROTECTION GUIDELINES

There is no single fool-proof way to avoid getting hooked by phishing scams. However there are some basic guidelines to keep safe: Never give out personal information. Generally you should never share financially sensitive or personal information over the internet with anyone. Never use links provided in emails to provide confidential information. Think before you click. In Outlook turn on your reading pane as this helps identify suspicious emails before you open them and it gives you time to think before you click. It is always best to think first before you click rather than click […]

6 EASY WAYS TO DIGITALLY PROTECT YOURSELF – THE UPDATE PROTOCOL

Marc Goodman has worked with the FBI and Interpol and in his New York Times bestseller “Future Crimes” outlines that everything is connected, everyone is vulnerable and what we can do about it. He advocates the UPDATE Protocol which provides practical everyday tips to protect yourself and your business from today’s most common technological dangers. By following this protocol (the digital equivalent of locking your front door and not leaving the car keys in the ignition) you can avoid more than 85% of the digital threats that pervade our lives daily.   Update Update frequently as modern […]

CYBER INSURANCE AND GDPR

Cyber Insurance and GDPR Ireland

How will Cyber Insurance respond to GDPR-related incidents? A policy should cover you for a wide variety of data-breach related covers, including: Crisis response to gain initial advice from experts IT forensics to discover the source of a breach and stop it at source The cost of establishing who has been affected, and to what extent The cost of notifying those affected – Credit and/or identity theft monitoring, if required Setting up a call centre for those affected Attend hearing such as with the Data Protection Commissioner Fines and penalties, once they are insurable – see […]

Never Say He Has Lost His Marbles!

Jay Abraham recently sent me and thousands others the following which sure makes you think: 4,420 Saturday Mornings… The older I get, the more I enjoy Saturday mornings. Perhaps it’s the quiet solitude that comes with being the first to rise, or maybe it’s the unbounded joy of not having to be at work. Either way, the first few hours of a Saturday morning are most enjoyable. A few weeks ago, I was shuffling toward the garage with a steaming cup of coffee in one hand and the morning paper in the other. What began as […]

Sole Trader V Limited Company Considerations

So you have a new business idea and have sketched a brief business plan. What are your options in terms of structure and how do you decide which one is right for you? There are two main options open to entrepreneurs setting up in Ireland – sole trader or limited company. I will briefly outline the differences between the two and the issues you need to consider when making a decision on which structure to choose. Sole Trader Sole trader is the simplest option. To set up as a sole trader, you will need to register […]

Shareholders Agreement

A shareholders agreement may be loosely defined as an agreement (contract) between some or all of the shareholders in a company and sometimes the company itself, which is intended to govern the rights and obligations of the parties thereto. Frequently, shareholders agreements will also deal with the management of the company. When setting up a new company the provisions of a shareholders agreement should be agreed between the shareholders before the business commences. The advantages of using a shareholders agreement are: It ensures secrecy for those provisions which could be publicly sensitive. Often shareholders agreements include […]

20 Great Actionable Time Saving Ideas

Andy Bounds, author of The Jelly Effect: How to Make Your Communications Stick, recently passed me on some great time saving ideas. As he says the most common grumble in business: “I don’t have time.” So he has twenty ways to change how you communicate, to free-up loads of time. All are easy. All will save you time. But which will you do? Don’t have 30- or 60-minute meetings.  Instead, make them a maximum of 20 or 45. Even shorter, whenever possible Review last week’s diary, and identify all the things that took longer than they […]

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