Using Guarantees Wins Sales

Posted in Business Tips, Good Practices, Newsletter

A concern that most of your prospective buyers will have is: What if this isn’t right for me? What if I change my mind? What if I don’t like it or I don’t want it?

If you can eliminate this concern and reassure your buyer you’re more likely to be able to convert the sale.

Eliminate those concerns by using a guarantee

This reassures the customer that buying the item isn’t the end. Their interests will still be protected post-sale.

You could think about having a guarantee along the lines of:

  • “If you’re not completely satisfied simply return [the product] within 30 days for a refund.”
  • “Or if you don’t find this service helpful and worth what you’ve paid, just tell us and we’ll refund you. No questions asked.”

But won’t I be taken advantage of?

Often the main obstacle to providing a guarantee is the fear that you’ll lose out and be taken advantage of.

Or in some cases a business gives a guarantee, but it’s so limited with caveats and exceptions that it stops being a reassurance to the customer.

Allowing these concerns to dominate this decision is comparable to allowing an ant to dictate to an elephant.

Business owners consistently report that very few customers proportionally actually seek to claim on guarantees. Whereas offering guarantees significantly improves their sales conversion rates.

So, consider, what do you have or do that you could place a guarantee on?

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