- Am I really committed to doing this?
- Is this better than the competition?
- What will make customers buy?
- What is the target market?
- Why will customers want it?
- Can a trial run be done easily and cheaply?
- How will I market it?
- What are the resources that are required?
- What am I trying to achieve?
- How can I appeal to customers emotions?
- What are my measurable metrics/KPI’s?
- Where are the failure possibilities?