What Burnout Really is

Burnout

Eric Barker has just published “Barking up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong. “In this compulsively readable, brilliant kaleidoscope BARKING UP THE WRONG TREE, Barker is your rollicking guide through the science of success. You’ll discover what pirates and inmates can teach us about honesty and generosity, how to network like the world’s greatest mathematician, and much, much more. (Daniel H. Pink, #1 New York Times bestselling author of Drive and To Sell is Human) “Delightfully puckish, evidence-backed and full of insight, this book answers questions […]

The 5 Biggest Accounting Mistakes Made by SME’s

5 SME mistakes

The following article (slightly edited by me) was recently published in the US by CPA Practice Advisor and is as relevant here as in Trumpland: “Small business owners face numerous everyday challenges, and they usually conquer them with their entrepreneurial strength. Unfortunately, keeping the books on their growing business is not a skill someone can simply persevere through and get it right. And the potential consequences of messing up on the accounting functions can have serious consequences when it comes to the success or failure of a business. The founders of the cloud accounting system Freshbooks […]

What the Experts Said

Churchill

Personally I am always ready to learn, although I do not always like the thought. Winston Churchill. The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it. Theodore Roosevelt. Whoever desires constant success must change his conduct with the times. Niccolo Machiavelli. Nothing stops an organisation faster than people who believe that the way they worked yesterday is the best way to work tomorrow. To succeed, not only do your people have to […]

4 Tried and Tested Ways To Ensure You Get Your Pricing Right

pricing

There’s no doubt that applying the right pricing to your business can help you make more profit. In fact, McKinsey, the global consulting firm, suggest that pricing has a bigger impact on a company’s profit than anything else. How can you make sure you’re making the right pricing decisions that make you the most profit? Read on to gain insight into pricing anchors and then 4 tried and tested ways for you to successfully apply them to your business. Pricing Anchors… Anchoring is profoundly important to pricing for profit. Here’s why… A product is never really […]

3 Strategies To Give You A Competitive Advantage!

Porters 5 Forces

In a recent article we looked at Porter’s Five Forces to show how you can analyse your competitive environment. Of course once you’ve done the analysis you need to come up with a strategy that will help you get an advantage. Porter identified three generic or basic strategies that a business could choose between. Cost leadership Differentiation Focus This is about producing your goods and costs at the lowest cost in your industry. Then you sell them at the same price as everyone else and get the benefit of the extra profit. Or you use your […]

Where Do You Fit Within Porter’s Five Forces?

Porters 5 Forces

A key problem for all business owners is how to deal with the competition. Perhaps you suffer from intense competition from a rival, or maybe you’re worried about competition coming from new sources as technology advances. A question that you probably often ask yourself is: How can I get – or stay – ahead of the rest? The first step to answering this question is to analyse your competitive environment. This allows you to see where you currently fit in the marketplace so that you can then find ways to improve your position. A great analysis […]

Have You Downloaded Our Free Parfrey Murphy App Yet?

Parfrey Murphy App

Developments in the use of mobile devices is changing the way we all use the internet. Our mobile devices have become our music and video player, our camera and our main method to communicate and research questions. Many tasks that would typically be done on traditional desktop computers are now being done on mobile devices. So we were delighted recently to announce the release of our own free Parfrey Murphy app. With only a few accountants in Ireland having their own App we’re excited to be at the forefront of the kind of technology designed to […]

Time Management – Three Simple Ways To Make More Time

TimeManagement

The stresses of daily modern life and running a business or doing a job effectively mean that most of us struggle to get enough time to do everything. So here are 3 ways to create more time for yourself. Not everything stated will work for everybody, but try them out, customise them and see what works for you. Accept That You Do Not Have Time For Everything For many of us, we take the view that if we can only just clear all our tasks we will be able to relax. We defer pleasure or relaxation […]

How to be a better client

GoodClient

David Ogilvy was considered by many to be the “Father of Advertising”. When Fortune published an article about him and titled it “Is David Ogilvy a Genius?” he asked his lawyer to sue the editor for the question mark. In his 1963 best seller “Confessions of an Advertising Man” Ogilvy devoted a complete chapter titled “How to Be a Good Client” in which he set down the rules which he believed would extract the best service from an advertising agency. The following are my rules adapted from Ogilvy which I would use to get the best […]

Actions that will make you smarter

BrainPower

Want to expand your mind – legally? A little bit of brain exercise every day goes a long way to help you expand your mind and knowledge. Readers to an online thread shared the habits and actions they follow to fuel their brains and become smarter. Please let me know if you have any ideas to add to this list. Come up with 10 ideas every day on any subject. Read the newspaper. Play devil’s advocate. Read a chapter in a book. Instead of watching TV watch educational videos. Subscribe to feeds of interesting information. Check […]

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