Quick Daily Marketing Ideas

Ric Willmott the Australian business consultant and author advises that you should: “Every day engage in marketing activity to attract potential clients to you and your offerings. Invest 20-40 minutes every day and the momentum will build that it actually becomes harder to stop than to continue. What can you do? Send a handwritten note to a client. Take an existing client to coffee to talk about them — not you. Give a referral to an existing client or a colleague. Ask for a referral. Ask for a testimonial. Write and disseminate a press release. Write […]

The Big Switch – Will This Save You Money?

One Big Switch launched in Ireland this month with the Big Energy Switch, a campaign to unlock group discounted electricity and gas. This national group switching campaign is the first of its kind in Ireland, and is a campaigning technique pioneered by One Big Switch globally. Oliver Tattan, an Irish entrepreneur who has spent the best part of the last decade building businesses that drive competition and better consumer outcomes in the Irish health insurance market, brought one Big Switch to Ireland. He saw that as the financial crisis slowly receded, Irish consumers were facing an affordability crisis, […]

Latest Email Scam

Please be aware of fraudulent emails purporting to come from the Revenue Commissioners. The emails are seeking personal information from taxpayers in relation to a tax refund. These fraudulent emails are headed “Notice of Tax Return” and could potentially look something like this: “Dear Sir / Madam, I am sending this email to announce: After the last annual calculation of your fiscal activity we have determined that you are eligible to receive a tax return of: EUR 371.91 To receive your return, you need to create a Government gateway account.  Please download and complete the attached […]

Effective Listening Techniques

The wide range of social media tools available to us, now more than ever, has redefined our understanding of communication, particularly in business. While such contemporary methods of communication have provided us with a new platform to operate from they have also, arguably, subverted some of the fundamentals of basic communication.   Listening is key to effective communication. In business listening can result in increased client satisfaction, greater staff productivity, fewer errors and a sharing environment conducive to innovative problem solving.   Dianne Schilling in an article for Forbes offers the following simple techniques to improve […]

How You Benefit From Your Accountant Putting You to Sleep — Again!

We all agree that we are not getting enough sleep. In my younger days I was a great believer in cat napping at lunchtime for 15/20 minutes. It is now known as power napping. I found that taking a timeout to sleep during the day gave a quick energy boost. Research now shows that it also has cognitive and health advantages. Studies are showing that naps can restore our attention, the quality of our work, while also helping us reduce our mistakes. It also improves our ability to learn while on the job. Power naps can […]

Powerpoint – How to keep track of time

Would you like to see the time in the corner of every PowerPoint slide so that you don’t have to check your watch during a presentation? I came across this tip recently which you may find useful. It varies slightly with different versions of PowerPoint, but the concepts are the same: Click the Insert tab at the top Click the “Text Box” in the middle Click the place on the slide where you want the time to go Click the Insert tab at the top again Click the “Date & Time” in the middle Choose one […]

Book Summary – Currencies That Buy Credibility

Tom Wanek in his book “Currencies that buy Credibility” (2009) teaches the six currencies that you can invest in to purchase credibility in the market place to drive more traffic, sales and word of mouth business. The 2008 Edelman Trust Barometer says “that most ads today lack believability” and that companies would be wise to pay more attention to fostering trust in advance with their customers as trust can serve as a catalyst for company growth. Neurologists have discovered that humans are uniquely gifted to detect and respond to trust in other humans. We use these […]

5 Tips to Improve Your Home Internet Connection

  1. Location, location, location. Wireless signals do not carry far. Any large obstruction can cause interference and a lagging internet speed. Routers should be placed on a flat surface and located centrally in your home. Depending on the size of your house it may be necessary to install a repeater.   2. Make it secure. Having neighbours using your easily accessible Wi-Fi will slow down your network’s performance. Catch them out with better security. Set your encryption to WPA or WPA2 as these require users to provide a security key to connect and make sure […]

10 ways to get the best value out of your accountant

I came across the following article on taxdonut which is reproduced in its entirety. Your accountant can sort out your tax return or your annual accounts and provide advice on a range of issues, but how do you get the best return on the fees you pay to an accountant?  Choose carefully. Look for accountants with experience of your type of business. Anyone can set up as ‘an accountant’, so look for chartered or certified accountants, whose qualified status is backed by membership of professional bodies. A large firm suggests reliability, but a smaller one may […]

15 Actions for Good Time Management

Although many articles on time management are geared toward busy executives and managers, the principles are for everyone. You can use your time more effectively to accomplish more tasks, achieve more goals and fulfil more of your needs. By applying time management techniques, you’ll feel less hurried and stressful, knowing that you are in control of your most valuable possession – your time. Try not to think of time management as a set of complicated procedures or difficult skills to be mastered. Instead, think of it as a series of behaviours which are consciously practised until […]

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